Matt JeffriesProduct leader

I make complex products simple.

Matt Jeffries
About me

Hands-on product leader who co-founded Learn Amp and grew it from £0 to £3.8m ARR through to acquisition by Cezanne HR.

Passionate about helping people grow, I use AI to turn complex problems into simple experiences that really matter.

13 years, from first employee to Chief Product Officer.

Psychology is where it started. I've wanted to understand why people do what they do ever since.

How I work

Big picture, fine detail.

Strategy that aligns

I set the vision and the OKRs, and keep every bet tied to what the company needs.

Hands-on, close to the problem

I build and create myself. Even when leading, I stay close to the real problems.

A leader who serves

Clear principles and shared frameworks so the team keeps learning. When work gets stuck, I fix the system, not the person.

Powered by AI

Claude for research and writing. Claude Code for prototypes, my own app and features in Cezanne.

Obsessed with UX

Fewer words, fewer clicks, less to think about. Beautiful design that makes the work land.

Built for growth

Trials, onboarding and in-app sign-up that turn curious visitors into customers.

My work

Built to help people grow.

What I've co-founded, scaled and am building now.

£0 to acquired

The learning platform I co-founded and grew to acquisition.

  • £3.8m ARR
  • £20m+ with Cezanne
  • £2m+ won back
The Learn Amp platform: a branded home page with a featured video, upcoming events, learning journeys and popular content
Learn AmpCo-founder & CPO · 2017–2026HighlightsStory
Now building

Built with AI, for when you can't be there.

The Tendtu app: tonight's handover notes for a child, such as no egg, a bottle at 10pm and sleep tips
TendtuHandover app
Now · Cezanne HR

Taking Cezanne Learning to launch, on time.

  • 2 tiers, Standard and Plus
  • £400k+ renewals
  • On time launch
Cezanne Learning on laptop, tablet and phone: 'Develop your people', with a learning overview, tasks, events, a certificate and focus skills
Cezanne LearningDirector of Product & Experience · 2026–
Where it started

Matching young talent to the start-ups that need it.

First employee at Rise To. Young people grew their skills; businesses found them by match. It evolved into Learn Amp.

Rise To: a business's posted internship with young people ranked by match score
Rise ToFirst employee · 2013–2017
The path
  1. 2026Director of ProductCezanne HR
  2. 2019Co-founder & CPOLearn Amp
  3. 2017Head of ProductLearn Amp
  4. 2013Product & OperationsRise To
FAQs

Good questions.

The things people usually ask me first.

Are you more strategic or hands-on?

Both. I set the vision and OKRs that line up with what the business needs, then get close enough to the problem to design, prototype and ship.

How do you actually use AI?

Across the whole workflow: Claude for research, docs and design, Claude Code for prototypes. And inside products, like a taxonomy builder that turned months of work into hours.

Do you lead teams?

Yes. I led product at Learn Amp for nine years, from Head of Product to Co-founder and CPO, and now lead product managers at Cezanne HR.

What are you like to work with?

A servant leader. I share principles and frameworks, make room to learn, and fix the systems that block people. It's rarely a person's fault.

Which products do you know best?

B2B SaaS in HR tech: learning, skills, performance and progression. Before that, recruitment, matching young talent to start-ups.

Why psychology?

It's where it started. Understanding why people do what they do still sits behind every product decision I make.

On my shelf

Books that shaped me.

And the one thing each taught me.